Sony's full-frame Alpha 7 and 7R

Big sensor, small camera. It’s been the goal of nearly every camera manufacturer on the planet, but the closest we've gotten are fixed-lens cameras like the Sony RX-1 and entirely new inventions like the Micro Four Thirds sensor. Today, Sony’s announcing what might be the closest thing we’ve seen yet to the perfect mix: the much-leaked Alpha 7 and 7R. They’re closer in size and design to Sony’s NEX cameras, yet come with huge full-frame sensors and a suite of high-end interchangeable lenses. They’re pro-level cameras, with pro-level prices: the 7 starts at $1,999.99 with a kit lens, and the 7R will cost at least $2,299.99. But Sony’s new cameras signify a new era, and a genuine accomplishment: high-end cameras don’t have to be huge anymore.

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